Our product WoW-Ad is an active DOOH advertising tool at the digital signages in the SCS (Shopping City South) Mall in Vienna, Austria. We are tracking automatically every visitor by gender, age-group and clothing-size and showing them ad-hoc with the latest fashion in an interactive mirror image (virtual dressing).
We are offering you with that approach targeting group specific pop-up-advertisement, without any spread loses, to the visitors in the mall. We show the visitor where he can find your store in the SCS and our surveys has shown, that 3 of 4 user will take the way to the sales field, as long they like the offered merchandise.
You just have to purchase a ticket in our online shop, to use our service. Furthermore you have to send us the outfits for digitizing. We are working out the rest. There is no technically know how, or links to any of your internal systems needed. You can view the interaction rates and the success of your campaign through an online-login clearly.
Senior, Female – 150.610
Adult, Female – 435.895
Young Adult, Female – 272.317
Teens / Tweens, Female – 424.927
Senior, Male – 101.390
Adult, Male – 262.335
Young Adult, Male -159.532
Teens / Tweens, Male – 251.322
No tech Know-How needed, no implementations needed! You focus on fashion and we focus on wow-ad.
Purchasing online a ticket with your targeting group
Sending the key-outfits in every clothing size to our office in Bayreuth (Germany)
We digitize the outfits and set it up through the cloud in the Moodboard
Monitor your campaign online
We are soooo Programmatic!
Emotions buy products!
Programmatic branding is a own discipline since six years which uses the vantage points of industry, consumer and marketing. Marketing services sales, and programmatic marketing has to happen there where the customers are!
In combination of other branding activities and our precise targeted one on the last mile to purchase results an extraordinary powerful tool to combine push-marketing and long term brandings.
Our advertising with WoW-Effect awakes emotions and has the power to drive the buying impulse through visual impressions in a so called “change of heart”.
A qualified lead!
The direct response is the most concentrated form of advertisement. It hits the potential customer, who is exactly the targeting group, at his interest, consideration, intention and purchase.
The visitor entered the shopping mall with the intention to buy. Throughout our visualisation of a specific tailored outfit, we are able to show similar effects in the field of interest and consideration, like the actual trying on of cloth in the fitting room.
We show him where to find the store and the option to buy the products. In that way, it is possible that the visitor came with the intention to buy at his “first choice” but took the way to an alternative sales field first to have a closer view on other products. This conversion does we call a qualified lead.
Our infrastructure is located in the Mall Shopping City Süd in Vienna Austria. The leasable area is around 173k square meters (2.1Mio. sq.ft.) with 330 shops. In average 2Mio. visitors passing through every month.
In average a visitor spends around € 123 and stays for around 77 min. in the mall. 63% are female and 37% are male, divided by 33% teens/tweens, 21% young adults, 34% adults and 12% senior.
You can find further information in the official SCS brochure with the following Link.